Very often dog owners ask their veterinarians: “What is the best food to feed my dog?”. It’s a sincere question because most dog owners want to feed the very best to their canine friends. Good health begins with proper nutrition, regardless of price or convenience.

There is no single answer to the question, “What is the best diet for my dog?” Or if there is an answer, it is, “It depends”. Some veterinarians relate the owner’s response to “It depends” to what they observe in the patient. And over the years their suggestions on what to feed have changed.

Veterinarians used to accept pet food manufacturers’ statements as fact, such as that an assortment of “Complete and Balanced” pet foods would be nourishing because this wording was not legally permitted on pet food labels unless feeding trials have demonstrated their reliability. BUT. Nowadays, veterinarians separate the good “Complete and Balanced” diets from the poor ones by realising that the poor diets are based on high levels of maize, meaning maize was listed as the first ingredient in the ingredient list on the label. Good diets are based on chicken or other meat sources such as lamb or beef. Another concern of veterinarians is the imbalance of calcium and phosphorus in a dog’s diet which can lead to health disorders.

Therefore, veterinarians are now analysing the nutritional values of different dog foods and pay special attention to animals that are brought in for skin problems, skeletal dysfunction, gastrointestinal problems or mouth-related health issues. Veterinarians perceive to the key to healthy diet is based on meat and poultry, as apposed to less healthy dogs’ diets based on grains such as maize and wheat.

Complete invests each year in research and development. This includes both basic research into new and improved formulations as well as the protocols to validate their efficacy. This ongoing research and development gives dog owners the assurance that Complete meets the animal’s daily nutritional needs. Veterinarians now understand that meat and poultry products form the foundation for superior nutrition for dogs. Hence, one of the parameters one has to apply when trying to determine what the best food for your dog will be, is this: Is the diet meat-based or grain-based? The meat-based diets are the better choice. Remember, we’re talking about normal dogs, not those with heart, thyroid or other abnormalities. Complete contains real ostrich in Puppy, Adult Maintenance and Elite diets, whereas Complete Classique contains real beef as the main protein source. There are subtle nutritional variations in the amino acid spectrum and the fatty acid composition contributed by the different meat or poultry protein sources.

Healthy dogs should be at or within five percent of their ideal body weight. Excess weight is associated with increased complications. Exercise and pregnancy place nutritional drains on these animals, depleting fatty acids amongst others nutrients. If the animal is fed a diet with a balanced ratio of omega-6 to omega-3 fatty acids between 5-10;1 ratio, the animal is able to normalize the fatty acid status. The Complete range provides a balanced ratio of fatty acids.

In the GUARANTEED ANALYSIS look for the Protein content to be at least 20 percent, the Fat content to be at least 8 percent, preservatives to be via Vitamin E and/or C and look for Omega Fatty Acid to be present. Thus, optimum nutrition demands that protein, fat, carbohydrate and micronutrients such as minerals and vitamins are in balance with each other. Therein lies the danger of a breeder supplementing an already properly formulated diet! Once again, the Complete range fits these type of nutrient levels that veterinarians look for.


Veterinarians prefer not to have  artificial colouring and flavourants included in the foods. Complete contains no  colouring and the colour variation that may occur is due to the seasonal natural ingredients that are added into the Complete formulations.


Another reason why your veterinarian should be recommending Complete as your animal’s diet is that Complete Puppy, Adult, Classique and Elite are highly digestible commercial foods with actual digestibility results, monitored by a local veterinarian, of over 80 percent dry matter digestibility.


Go on, speak to your veterinarian who will be able to recommend the Complete range to you after the various benefits described and explained above, your dog will thank you for his overall health and condition.