Complete Products
Complete Dog Products
Our product range has been designed to provide dog food for all breed sizes and ages with a product in each pricing bracket. The ingredients in our dog foods assist in maintaining general health and promote a shiny coat and healthy skin.
Vital+ (Small to Giant Breed Adult Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Vital+ is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals to ensure the overall health and condition of your dog. This product has been specifically formulated with nourishing ingredients of high-quality proteins, carbohydrates and fat.
Ingredients:
Cereals, meat & animal derivatives (min 4% chicken), derivatives of
vegetable origin, fats & oils, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 18% |
| Moisture | 10% |
| Crude Fat | 7% |
| Crude Fibre | 4.5% |
| Ash | 8.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 1.25% |
| Omega-3 Fatty Acids | 0.15% |
| Metabolizable Energy | 345 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Large | 1-5kg | 40-125g |
| Medium | 5-20kg | 125-325g |
| Large | 20-40kg | 325-550g |
| Giant | 40+kg | 550+g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Complete is designed to provide your pet with the best nutrition at an affordable price. Elite is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 4% Ostrich), derivatives of
vegetable origin, vegetable protein extracts, fats & oils, palatability enhancer, select clays,
vegetable fibres (including mannan-oligosaccharides), minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 24% |
| Moisture | 10% |
| Crude Fat | 10% |
| Crude Fibre | 3.5% |
| Ash | 7% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.5% |
| Omega-3 Fatty Acids | 0.4% |
| Vitamin E | 75 IU/kg |
| Glucosamine | 260 mg/kg |
| Chondroitin | 140 mg/kg |
| Metabolizable Energy | 365 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Large | 25-35kg | 330-430g |
| Large | 35-45kg | 430-520g |
| Giant | 45-60kg | 520-725g |
| Giant | 60-80kg | 725-800g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Maintenance (Small to Medium Breed Adult Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Maintenance is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 4% rice), meat & animal derivatives (min 4% chicken), derivatives of
vegetable origin, fats & oils, palatability enhancer, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 20% |
| Moisture | 10% |
| Crude Fat | 8% |
| Crude Fibre | 4% |
| Ash | 7.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 1.5% |
| Omega-3 Fatty Acids | 0.2% |
| Vitamin E | 75 IU/kg |
| Metabolizable Energy | 355 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Toy | 1-5kg | 30-110g |
| Small | 5-10kg | 110-175g |
| Medium | 10-15kg | 175-235g |
| Medium | 15-25kg | 235-350g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Maintenance (Large to Giant Breed Adult Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Maintenance is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 4% rice), meat & animal derivatives (min 4% chicken), derivatives of
vegetable origin, fats & oils, palatability enhancer, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 20% |
| Moisture | 10% |
| Crude Fat | 8% |
| Crude Fibre | 4% |
| Ash | 7.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 1.5% |
| Omega-3 Fatty Acids | 0.2% |
| Vitamin E | 75 IU/kg |
| Glucosamine | 200 mg/kg |
| Chondroitin | 120 mg/kg |
| Metabolizable Energy | 355 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Large | 25-35kg | 350-450g |
| Large | 35-45kg | 450-540g |
| GIant | 45-60kg | 540-755g |
| Giant | 60-80kg | 755-830g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Classique+ (Small to Medium Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Classique+ is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 4% rice), meat & animal derivatives (min 4% beef), derivatives of
vegetable origin, fats & oils, palatability enhancer, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 22% |
| Moisture | 10% |
| Crude Fat | 8% |
| Crude Fibre | 4% |
| Ash | 7.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 1.5% |
| Omega-3 Fatty Acids | 0.2% |
| Vitamin E | 75 IU/kg |
| Metabolizable Energy | 355 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Toy | 1-5kg | 30-110g |
| Small | 5-10kg | 110-175g |
| Medium | 10-15kg | 175-235g |
| Medium | 15-25kg | 235-350g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Classique+ (Large to Giant Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Classique+ is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 4% rice), meat & animal derivatives (min 4% beef), derivatives of
vegetable origin, fats & oils, palatability enhancer, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 22% |
| Moisture | 10% |
| Crude Fat | 8% |
| Crude Fibre | 4% |
| Ash | 7.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 1.5% |
| Omega-3 Fatty Acids | 0.2% |
| Vitamin E | 75 IU/kg |
| Glucosamine | 200 mg/kg |
| Chondroitin | 120 mg/kg |
| Metabolizable Energy | 355 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Large | 25-35kg | 350-450g |
| Large | 35-45kg | 450-540g |
| GIant | 45-60kg | 540-755g |
| Giant | 60-80kg | 755-830g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Elite (Small to Medium Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Elite is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 4% ostrich), derivatives of vegetable origin,
fats & oils, palatability enhancer, select clays, vegetable fibres (including mannan-oligosaccharides) minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 24% |
| Moisture | 10% |
| Crude Fat | 10% |
| Crude Fibre | 3.5% |
| Ash | 7% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.5% |
| Omega-3 Fatty Acids | 0.4% |
| Vitamin E | 75 IU/kg |
| Metabolizable Energy | 365 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Toy | 1-5kg | 30-100g |
| Small | 5-10kg | 100-165g |
| Medium | 10-15kg | 165-225g |
| Medium | 15-25kg | 225-330g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Elite (Large to Giant Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Elite is scientifically formulated to give your dog a tasty and well-balanced quality dog food, containing all the essential vitamins and minerals they need to be in the best condition possible. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 4% ostrich), derivatives of vegetable origin,
fats & oils, palatability enhancer, select clays, vegetable fibres (including mannan-oligosaccharides) minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 24% |
| Moisture | 10% |
| Crude Fat | 8% |
| Crude Fibre | 3.5% |
| Ash | 7% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.5% |
| Omega-3 Fatty Acids | 0.4% |
| Vitamin E | 75 IU/kg |
| Glucosamine | 260 mg/kg |
| Chondroitin | 140 mg/kg |
| Metabolizable Energy | 365 kcal/100g |
| FEEDING GUIDELINES | ||
| Size | Relative Weight | Requirements |
| Large | 25-35kg | 330-430g |
| Large | 35-45kg | 430-520g |
| Giant | 45-60kg | 520-725g |
| Giant | 60-80kg | 725-800g |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Puppy (Small to Medium Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Complete Puppy is scientifically formulated to give your puppy a tasty and well-balanced quality puppy food, containing all the essential vitamins, minerals, carbohydrates prebiotics and healthy fats they need to grow. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 14% chicken), vegetable protein extracts, derivatives of
vegetable origin, fats & oils, selected vegetable fibres (including mannan-oligosaccharides), palatability enhancer, salmon oil, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 28% |
| Moisture | 10% |
| Crude Fat | 12% |
| Crude Fibre | 3.5% |
| Ash | 7% |
| Calcium | 1.4% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.5% |
| Omega-3 Fatty Acids | 0.5% |
| DHA | 0.15% |
| Vitamin E | 75 IU/kg |
| Metabolizable Energy | 385 kcal/100g |
| FEEDING GUIDELINES | ||||
| Adult Weight (kg) | 2-3 Months | 3-6 Months | 6-12 Months | 12-18 Months |
| 1-5 | 35-125g | 40-130g | 35-120g | – |
| 5-10 | 125-210g | 130-220g | 120-220g | – |
| 10-20 | 210-350g | 220-370g | 200-340g | – |
| 20-30 | 350-470g | 370-500g | 340-465g | – |
| 30-40 | 470-580g | 500-620g | 465-575g | 445-550g |
| 40-60 | 580-885g | 620-940g | 575-870g | 550-840g |
| 80+ | 980g+ | 1040g+ | 965g+ | 925g+ |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Puppy (Large to Giant Breed Dogs)
Complete is designed to provide your pet with the best nutrition at an affordable price. Complete Puppy is scientifically formulated to give your puppy a tasty and well-balanced quality puppy food, containing all the essential vitamins, minerals, carbohydrates prebiotics and healthy fats they need to grow. This product has been specifically formulated with the best available meat products, which is a source of high-quality protein and adds flavour to a diet.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 14% chicken), vegetable protein extracts, derivatives of
vegetable origin, fats & oils, selected vegetable fibres (including mannan-oligosaccharides), palatability enhancer, salmon oil, minerals, vitamins and
approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 26% |
| Moisture | 10% |
| Crude Fat | 10% |
| Crude Fibre | 3.5% |
| Ash | 7.5% |
| Calcium | 1.5% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.25% |
| Omega-3 Fatty Acids | 0.4% |
| DHA | 0.1% |
| Vitamin E | 75 IU/kg |
| Metabolizable Energy | 385 kcal/100g |
| FEEDING GUIDELINES | ||||
| Adult Weight (kg) | 2-3 Months | 3-6 Months | 6-12 Months | 12-18 Months |
| 1-5 | 35-125g | 40-130g | 35-120g | – |
| 5-10 | 125-210g | 130-220g | 120-220g | – |
| 10-20 | 210-350g | 220-370g | 200-340g | – |
| 20-30 | 350-470g | 370-500g | 340-465g | – |
| 30-40 | 470-580g | 500-620g | 465-575g | 445-550g |
| 40-60 | 580-885g | 620-940g | 575-870g | 550-840g |
| 80+ | 980g+ | 1040g+ | 965g+ | 925g+ |
Note: 100g = 1 cup (250 ml)
Please provide your dog with fresh water in a clean container daily.
Biscuits
High quality, homestyle recipes, hard-baked biscuits are excellent for cleaning teeth and packed with healthy grains and flavour.
Ingredients:
Wheat and whole wheat flour, meat and animal derivatives, vegetable fat, digestive bran, salt, flavourant, reducing agent.
| TYPICAL ANALYSIS | |
| Crude Protein | 16% |
| Moisture | 10% |
| Crude Fat | 9% |
| Crude Fibre | 3.5% |
| Calcium | 1.5% |
| Phosphorus | 0.8% |
| Metabolizable Energy | 360 kcal/100g |
Feed as a snack or treat, as part of a healthy diet. Always monitor your dog while treating. 1-4 backed biscuits per day as part of your dog’s regular diet is recommended. As a guide, feed 1 biscuit per 15kg of dog’s body weight.
This product is intended as a dog treat only, and should not be served as a meal replacement.
Please provide your dog with fresh water in a clean container daily.
Dog Tins
Complete Meat Loaf is scientifically formulated to achieve a tasty and balanced wet dog food that contains fresh meat and wholesome grains with added essential vitamins and minerals to ensure the overall health and condition of your dog.
Ingredients:
Water, meat & animal derivatives (min 35%), vegetable protein extract, cereals, minerals, gelling agent, emulsifier, vitamins & flavourants.
| NUTRITIONAL ANALYSIS per 100g | TYPICAL ANALYSIS (as is) | TYPICAL ANALYSIS (dry matter) |
| Crude Protein | 7% | 33% |
| Moisture | 82% | – |
| Crude Fat | 3% | 16.7% |
| Crude Fibre | 1% | 5.5% |
| Ash | 1.5% | 8.3% |
| Calcium | 0.3% | 1.7% |
| Phosphorus | 0.2% | 1.1% |
| Metabolizable Energy | 70 kcal/100g | 388 kcal/100g |
Complete Cat Products
Our ingredients have been carefully selected to ensure the best quality at the best price and our manufacturing process guarantees consistency in every batch we produce.
Adult Cat
With chicken and rice for complete and balanced nutrition for Adult Cats. Complete adult cat is scientifically
formulated to achieve a tasty and balanced quality cat food that contains all the essential vitamins and minerals,
including taurine to ensure the overall health and condition of your cat. This product has been specifically formulated
with nourishing ingredients of high-quality proteins, carbohydrates, and fats.
Ingredients:
Cereals (min 10% rice), meat & animal derivatives (min 14% chicken), vegetable protein extracts, fats & oils, derivatives of
vegetable origin, fish & fish derivatives, palatability enhancers, yeasts, vegetable fibres, minerals, acidifiers, amino acids,
vitamins, natural colourant, taurine and approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 28% |
| Moisture | 10% |
| Crude Fat | 12% |
| Crude Fibre | 2.5% |
| Ash | 6.5% |
| Calcium | 1.2% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 2.5% |
| Omega-3 Fatty Acids | 0.25% |
| Taurine | 0.1% |
| Metabolizable Energy | 380 kcal/100g |
| FEEDING GUIDELINES | |
| Body Weight (kg) | Daily Requirements |
| 1-2.5kg | 20-40g |
| 2.5-4kg | 40-60g |
| 4-7kg | 60-90g |
| 8+kg | 100+g |
Note: 140g = 1 cup (250 ml)
Please provide your cat with fresh water in a clean container daily.
Kitten
Rich in CHICKEN and RICE.
Complete and balanced nutrition for kittens.
Complete Kitten is scientifically formulated to achieve a tasty and balanced quality kitten food that contains all the essential vitamins and minerals, including taurine to
ensure the overall health and condition of your kitten. This product has been specifically formulated with nourishing ingredients of high-quality proteins, carbohydrates, and fats.
Ingredients:
Cereals (min 14% rice), meat & animal derivatives (min 20% chicken), fish and fish
derivatives, vegetable protein extracts, fats & oils, derivatives of vegetable origin,
palatability enhancer, yeasts, vegetable fibres, minerals, amino acids, acidifiers, vitamins
natural colourant, taurine and approved antioxidants.
| TYPICAL ANALYSIS | |
| Crude Protein | 32% |
| Moisture | 10% |
| Crude Fat | 13% |
| Crude Fibre | 2.5% |
| Ash | 7% |
| Calcium | 1.2% |
| Phosphorus | 0.9% |
| Omega-6 Fatty Acids | 3% |
| Omega-3 Fatty Acids | 0.5% |
| DHA | 0.1% |
| Taurine | 0.1% |
| Metabolizable Energy | 388 kcal/100g |
| FEEDING GUIDELINES | |||
| Size | Weaning – 3 months | 3-6 months | 6-12 months |
| 0.5-1 | 20-75g | ||
| 1-2 | 45-130g | ||
| 2-3 | 50-110g |
The suggested daily feeding quantities are for kittens of normal activity. The recommended daily feeding portions should serve as a guideline. Food intake may vary with breed, desired condition, mature body weight, activity level, health status and environment conditions.
Note: 140g = 1 cup (250 ml)
Please provide your kitten with fresh water in a clean container daily.
Cat Tin
Complete Meaty Loaf is scientifically formulated to achieve a tasty and well-balanced wet cat food that contains fresh meat and wholesome grains with added essential minerals, vitamins and taurine to ensure the overall health and condition of your cat.
Ingredients:
Meat & animal derivatives (min 50%), water, cereals, minerals,
gelling agent, taurine, emulsifier, vitamins.
| NUTRITIONAL ANALYSIS per 100g | TYPICAL ANALYSIS (as is) | TYPICAL ANALYSIS (dry matter) |
| Crude Protein | 7% | 39% |
| Moisture | 82% | – |
| Crude Fat | 5% | 27.7% |
| Crude Fibre | 0.5% | 2.8% |
| Ash | 2% | 11% |
| Calcium | 0.3% | 1.7% |
| Phosphorus | 0.2% | 1.1% |
| Taurine | 0.025% | 0.13% |
| Metabolizable Energy | 80 kcal/100g | 445 kcal/100g |
Struggling To Decide?
View our comprehensive product comparison table to see how each of our products differ.
View Product Comparisons Here
| Affordable quality dog nutrition is available in a variety of bag sizes. | |  | | |  |  |
| Vital+ (V25041) Small to Giant Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 18% | |
| Maintenance (V16299) Small to Medium Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 20% | |
| Maintenance (V25042) Large to Giant Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 20% | |
| Classique+ (V14600) Small to Medium Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 22% | |
| Classique+ (V27325) Large to Giant Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 22% | |
| Elite (V18606) Small to Medium Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 24% | |
| Elite (V27325) Large to Giant Breed Adult Dogs | ✓ | ✓ | ✓ | ✓ | 24% | |
| Puppy (V27323) Small to Medium Breed Young Dogs | ✓ | ✓ | ✓ | ✓ | ✓ | 28% |
| Puppy (V27324) Large to Giant Breed Young Dogs | ✓ | ✓ | ✓ | ✓ | ✓ | 28% |
| Affordable quality cat nutrition is available in a variety of bag sizes. | |  | | |  |  |
| Adult Cat (V18605) | ✓ | ✓ | ✓ | ✓ | 28% | |
| Kitten (V27328) | ✓ | ✓ | ✓ | ✓ | ✓ | 32% |