Dog food
Nutritious recipes formulated for optimal canine health — for small, medium, large and giant breeds, plus growing puppies.
Explore dog food
Tasty, balanced nutrition for cats and dogs at every life stage — proudly made in South Africa, and loved for over 20 years.
Nutritious recipes formulated for optimal canine health — for small, medium, large and giant breeds, plus growing puppies.
Explore dog foodTasty, complete nutrition formulated for feline health — for adult cats and kittens, with everything they need to thrive.
Explore cat foodWe design the best quality food we can, at a price every family can reach — with recipes that support energy, digestion, healthy skin and shiny coats.
Scientifically formulated recipes with high-quality proteins and a no-compromise approach to ingredients.
Made for pets by pet owners. We know what matters most and build food that cares for their wellbeing.
Premium nutrition without breaking the bank. We make quality accessible to every pet family.
Find your nearest outlet with the Complete app, or stock up online on Takealot.
Answer three quick questions about your dog's age, size and activity, and we'll recommend the perfect Complete range.
Find the right food
A proud member of the Pet Food Industry Association of Southern Africa. Every bag is locally made and independently tested to strict safety and nutritional standards.
From first-year growth to the golden years — each Complete range is tuned to what your pet needs right now.
Everyday nutrition for adult dogs of all sizes.
18% protein
Balanced daily diet for adult dogs.
20% protein
Muscle health & strong immunity.
22% protein
Joint, bone & energy for active dogs.
24% protein
Growth & healthy development.
28% proteinDownload the Complete app to earn loyalty rewards every time you buy, and find your nearest stockist in seconds.
From Boerboels to Labradors, big dogs have unique needs for growth, mobility and long-term wellness.
Our pets always have plenty to say at feeding time. Here's how to feed with confidence.
Small, everyday habits that help you catch problems early and keep them thriving.
