Pet Care
Protected: Because My Pet Said So… (But I Still Double-Checked)
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Complete Pet Nutrition is a trusted pet food manufacturer supplying high-quality pet food to pet owners across South Africa. Our products are formulated and manufactured under stringent quality control procedures to ensure customer satisfaction.
We are proud members of the Pet Food Industry Association of Southern Africa (PFI), which upholds quality and safety standards in pet nutrition through consistent regulatory testing.
Our ingredients are carefully selected to ensure the best quality at the best price, and our manufacturing process guarantees consistency in every batch. As a long-standing pet food manufacturer, we focus on recipes that support general health, shiny coats, and healthy skin.
Our product range is designed to provide pet food for all breed sizes and life stages, with options across different pricing brackets. Complete Pet Nutrition has operated in the industry for over 20 years, developing strong relationships with pet shop owners across South Africa and supporting their service to pet owners.
Nutritious dog food perfectly formulated for optimal canine health. The Complete range includes dog food for small, medium, large, and giant breed dogs, as well as puppies.
Nutritious cat food perfectly formulated for optimal feline health. The Complete range includes cat food for adult cats and kittens.
Complete Pet Nutrition is a proud long standing member of the Pet Food Industry Association of South Africa (PFI).
The PFI is a non-profit body formed by pet food manufacturers, dedicated to upholding quality standards that ensure the nutritional wellbeing of household pets. Representing 62% of the pet food market in South Africa, each member commits to manufacture and market food that meets internationally accepted standards as set out in Act 36 of 1947. The Department of Agriculture’s regulatory authority manages Act 36.
Pet food is randomly and regularly purchased by the PFI, and submitted for independent analysis. If the food does not meet the registered requirements, the manufacturer is reported to the Registrar of Act 36 for legal action.
Complete Pet Nutrition is a trusted pet food manufacturer supplying high-quality pet food to pet owners across South Africa. Our products are formulated and manufactured under stringent quality control procedures to ensure customer satisfaction.
Dog owners often ask their veterinarian what the best food is to feed their dog. While there is no single answer, vets start by assessing a dog’s symptoms and overall condition. This helps them determine which food brand is best suited to support that dog’s needs.
Veterinarians once accepted pet food manufacturers’ claims at face value, as labels could only state “complete and balanced” when approved feeding trials supported the formulation. Today, vets look more closely at ingredients and quality. A veterinary-recommended dog food brand is typically based on meat proteins such as chicken, lamb, ostrich or beef rather than maize or wheat. Vets also monitor calcium and phosphorus ratios, as imbalances can lead to skeletal or health issues.
Veterinarians analyse nutritional values carefully and pay special attention to dogs with skin problems, skeletal issues, digestive upsets or mouth concerns. Their findings consistently support meat- and poultry-based diets over grain-heavy ones.
Complete invests in ongoing research and development to improve formulations and validate their effectiveness. This gives pet owners confidence that Complete meets daily nutritional needs. Vets recognise that meat and poultry form the basis of superior nutrition when assessing whether a diet is suitable for everyday feeding.
Complete foods deliver proteins from chicken, beef, lamb and ostrich to provide different amino acid and fatty acid profiles that support overall wellbeing. This balanced approach is one of the reasons many vets consider Complete a recommended pet food brand for pets at all life stages.
Healthy pets should be at, or within, 5% of their ideal body weight to avoid unnecessary health issues. Exercise and pregnancy place additional nutritional demands on the body and can deplete fatty acids along with other key nutrients. When a pet is fed a diet with a balanced omega-six to omega-three ratio, the body is able to restore and maintain normal fatty acid levels. The Complete range provides this balanced ratio to support healthy fatty acid status.
A recommended dog food brand typically includes at least 20% protein and at least 8% fat, with natural preservatives such as vitamin E or C. Omega fatty acids should also be present. Vets prefer formulations with balanced proteins, fats, carbohydrates, vitamins and minerals, as unnecessary supplementation can disrupt the balance of a well-formulated diet. Complete Pet Nutrition matches these nutrient levels.
Veterinarians also prefer pet foods with no artificial colouring or flavourings. Complete Pet Food contains no colouring. Any slight variation in colour that you may notice from time to time is due to natural, seasonally available ingredients that are included in Complete Pet Food formulations.Another reason why veterinarians list Complete as a recommended dog food brand is its high digestibility. Complete Puppy, Classique+, and Elite are all highly digestible commercial foods, with dry matter digestibility results of over 80%, monitored by a local veterinarian.
Download the Complete App from the Google Play Store or Apple App Store to receive loyalty rewards when you buy Complete food for your pets. You can also search for stockists near you.
Explore informative articles about everything pet care, from behaviour to nutrition and the role of quality food for pets in their overall wellbeing. The health and happiness of your dog and cat are as important to us as they are to you.
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November is Pet Cancer Awareness Month — an opportune time to learn more about one of the most common health challenges our furry companions face as they get older. Sadly, cancer in pets has become more common, with almost half of dogs over the age of ten and around one
The holidays bring joy, celebration, and extra time spent with the ones we love (pets included). But while we’re enjoying the food, lights, and festivities, this busy season can also introduce hidden risks for our four-legged family members. From tempting table scraps and glittering decorations to noisy gatherings and open