PFI Membership

Complete Pet Nutrition is a proud long standing member of the Pet Food Industry Association of South Africa (PFI).

The PFI is a non-profit body formed by pet food manufacturers, dedicated to upholding quality standards that ensure the nutritional wellbeing of household pets. Representing 62% of the pet food market in South Africa, each member commits to manufacture and market food that meets internationally accepted standards as set out in Act 36 of 1947. The Department of Agriculture’s regulatory authority manages Act 36.

Pet food is randomly and regularly purchased by the PFI, and submitted for independent analysis. If the food does not meet the registered requirements, the manufacturer is reported to the Registrar of Act 36 for legal action.